Short-Form Content Consumption in Virtual Reality

Topics: Virtual reality, attention, flow, short-form media, perceived time

Abstract

This project investigates how immersive presentation changes the experience of consuming short-form media. A within-subjects study compared personalized short-form content in VR and on a smartphone using counterbalancing, VR acclimation, a modified Facebook Flow Questionnaire, and perceived-time measures. The analysis found higher mean flow and stronger time distortion in VR, suggesting that immersive short- form interfaces may intensify engagement and reduce awareness of elapsed time. These results have implications for safer, more transparent, and more user-aware immersive media design.